Need a Standing Pouch? Know First The Type and Size
Have you ever encountered snacks that are neatly wrapped in ziplock packaging and the packaging can stand up. Besides being safer for maintaining the hygiene of a food, the packaging is also easier for you to open and close. You can recognize such a package with a standing pouch.
There are standing pouches that are transparent with a sticker on the front, or we can design the front with the signature of the food brand we sell. Because food packaging is an important point in selling a product, I hope you make it as good as possible and if possible, the customer will be immediately attracted by the appearance of the package that you provide.
Before we discuss it further, I will first introduce you to the types and sizes. After that, I will give tips on how to choose the right standing pouch for the product you are selling.
Types of Standing Pouchs That Can Beautify Your Selling Products
In packaging a product, be it snacks, coffee, seeds, and so on, you need one that is safe, has high hygiene, and has competitive marketability. This is not only aimed at providing extra protection for the products you sell, but also for branding your products in the community. Here are several types of standing pouches that you can choose along with the size that is suitable for the product you are selling.
Standing Pouch Judging from the Material
There are several materials that you can choose when making a stand up pouch. You can adjust it to the product that you are selling, both in terms of function and appearance.
1. From OPP Plastic
The first standing pouch that you can choose is from the OPP or Oriented Polystyrene type plastic plate. The hallmark of this plastic is that it looks clear, solid and has a plastic thickness of up to 100 microns.
Usually they use this type of plastic to pack snacks or snacks. Be it nuts, various kinds of chips and crackers and so on.
2. From Nylon Plastic
Furthermore, there is a standing pouch made of nylon plastic, which has the same thickness as OPP plastic.
The advantages of nylon plastic material are that it has better strength, has the characteristics of anti-puncture, anti-scratch, and is difficult to dissolve oil or acid. So it is safe for foods such as pastries, slightly oily chips and various other greasy snacks.
3. From Aluminum
The next standing pouch is made of aluminum with the same thickness, which is 100 microns. This kind of material is definitely more airtight, not transparent or see-through, and is a good moisture-proof plastic for some products. Such as coffee, tea packaging, and various powder drinks.
The purpose of using aluminum is to protect against product leakage, as well as to maintain the stability of the aroma and taste of the products you sell.
4. From Metalized Material
Furthermore, a standing pouch made of metalized material with a thickness of 100 microns. This elegant and expensive packaging will make the products you sell have a shiny appearance and easily attract the attention of the customer.
Usually you will find this material for packaging soft palm sugar, granulated sugar and various other powders that are expensive.
Standing Pouch Judging from Size
From the various materials that I have described above, there are three sizes that you can choose for the stand pouch packaging.
1. Size 130 x 200 mm
Aluminum material for 150 grams of finely ground coffee. Nylon material to pack 150 grams of egg nuts. Metalized material to pack 250 gr to 300 gr of powdered palm sugar. As for the OPP size 130 x 170 mm, you can pack 110 to 125 grams of egg nuts.
2. Size 140 x 230 mm
Aluminum material for 250 gr of finely ground coffee. Nylon material to pack 200-250 grams of egg nuts. Metalized material to pack 350-450 gr of powdered palm sugar. As for the OPP size 130 x 200 mm, you can pack 150 grams to 165 grams of egg nuts
3. Size 160 x 250 mm
Aluminum material for 400 gr of finely ground coffee. Nylon material to pack 320-350 gr egg nuts. Metalized material to pack 500 gr to 650 gr powdered palm sugar. As for the OPP size 140 x 230 mm, you can pack 200 to 250 grams of egg nuts.
For finishing standing pouches, there are several kinds that you can adjust according to your material and needs. You can choose between glossy, matte or doff and so on. Choose the one that best suits the products you sell so that customers are more interested in buying the products you have.
Tips for Choosing Standing Pouch Packaging for the Products You Sell Of
There are many packaging options available, you have to choose the one that best suits the product you are selling. Here are some tips that you should consider when choosing a standing pouch for your business.
- Customizing the product
You have to know what product you are going to pack, be it drinks or food first. For example, if you want to sell coffee beans, you can choose a standing pouch made of kraft paper. For the size you can divide it into several sizes for the customer. Meanwhile, if the product you are selling contains elements that have oil stains, then choose materials from aluminum, nylon, or metalized.
- Adjusting to the budget
Budget is a limitation in determining the packaging you will use. Because of course different materials and sizes are different prices. If you choose packaging that is cheap, you have to make sure the quality you get. Do not let the selection of the wrong packaging can damage the product you are selling.
- Know the purpose of packaging
Packaging is the main attraction for customers before buying a product. For example, if you want to sell chips or crackers, the appearance of the chips with spices must be visible or transparent so that it can make customers more easily attracted. If you sell baby food, then design it with various characters that attract the attention of children both in terms of pictures and colors.
- Be selective in choosing the standing pouch
As we discussed earlier you have to choose your packaging material carefully. Because in addition to affecting the price, function and quality of the product, packaging is the first attraction that we must get from a customer.
- Choice of packaging sizes
Customers will certainly be happier if we provide many versions of standing pouch sizes. From the smallest to the largest, maybe when they first bought the product, they would buy a small package. If the products you sell meet their needs, of course they will prefer large packaging.
- Target market
The target market is also a determinant of what kind of design we will use for the standing pouch we use. For example, if your target market is teenagers, then design them with characters that match their preferences, choose aluminum paper material, use doff or glossy printing and an economical size in their pockets.
Those are some suggestions that I can give when you want to pack your product in a standing pouch. If you are confused about the design, you can directly custom it to a service that provides packaging design as well as printing. Adjust it to the budget you have so you can save the capital you have to spend.